Frequently Asked Questions

What is SEO?

SEO stands for Search Engine Optimization. In today’s world, especially post-pandemic, having a strong online presence for your business is essential. Search engines use certain algorithms to bring up the most accurate online content possible when people search for specific keywords. Search engines are constantly working on their algorithm to ensure they bring up relevant content for users. When SEO is performed on your website, it is optimized for search engine algorithms. The more the content on your website is considered relevant to a particular topic by search engines, the higher the priority it will be given in top search results.

Why is SEO important?

Suppose you want your product or service to found easily in search engine results. In that case, SEO is important for your business. An SEO professional will know how to research your market to ensure your website is optimized for the correct keywords. Hence, search engines will understand what the content on your site is about. As an SEO client, you will likely not see upwards of 60 to 70% of your SEO professional’s optimization work. Besides keyword-rich content on your site, most on-page SEO is completed in the back end of the website, and off-page SEO is completed on the web. You can’t see it but search engines do, and ultimately the evidence will be shown when you rank on the first page of search results in your market.

Can I do SEO on my website myself?

Yes, you can. However, SEO requires a lot of time learning, keeping up with updates from search engines, and much time spent implementing optimization techniques both on and outside your website. But if you want to learn and spend the time doing SEO for your website, then it is possible. Most businesses want to be able to focus on the specialities and hire an SEO professional for the sake of time and cost efficiency.

How much does SEO cost?

The cost of SEO services is variable. SEO is extremely valuable to businesses, and SEO is also very time-consuming. The cost of an SEO service can also depend on what type of business you run and how saturated the market is. The more saturated the market, the more consistent SEO work your website will require. For more information on a market analysis, contact us.

What are the different types of SEO?

The general types of SEO are on-page and off-page SEO. On-page SEO is everything optimized directly on your website. Off-page SEO is all optimization done outside the website, including social media, Google Business Profile, citations, and backlinks. There is also immediate SEO optimization while building and setting up your online presence. Still, ongoing SEO is required to get businesses ranked on the first page of search engine results. Fively offers different amounts of SEO services, so contact us for more information.

How long will it take my site to rank on the first page of search engine results?

In a generally unsaturated market, once a website is optimized, it can rank locally at the top of search results in approximately, six months or less. For a more saturated market, or to rank provincially, state-wide, nationally, or internationally, it can take anywhere from 6 months to a year, and sometimes even longer. To rank anything more than local will require ongoing SEO services to continually build an online presence that will outrank all of your competitors.

Why should I hire a professional to build my website?

Building a website for a business is a big undertaking. A professional will ensure everything is completed correctly from the beginning. This will ensure the website’s efficiency and save time and money in the future.

What is a Lead Generation Site?

A Lead Generation site (also called a Lead Gen. site) is a site that a business rents from Fively. We would create a site in your niche and location and get it ranked at the top of search engines. Businesses would rent that space from us and exclusively get all the leads and business that comes through the site. The main difference between renting a Lead Generation site and having your own site is that Fively retains ownership of the Lead Generation site and maintains it and all its associated parts.

Do I choose a Lead Generation Site or get a site built for my business?

Lead Generation sites are often a perfect choice for contractors or businesses not interested in maintaining a website and an online presence but want the benefits of an online presence. They can also be an excellent choice for companies with an online presence but want more market share. They get double the presence at the top of search engine results.

A website build is the better choice for businesses that want their website and possibly have their own brand, as a Lead Generation site would not be specifically branded to any company but more generic.